About Me

Hi there, my name is Samantha, I find that weird because hardly anyone calls me that, it’s usually either Sam or Sammy. I live in Berkshire with my Husband our Dog Jack and two cats Stella and Morgan.

I have spent almost 18 years running an online store selling fabric and Haberdashery called originally called Sew Crafty and now Samantha Claridge Studio. We had bricks and mortar store until a couple of years ago when our online business overtook the need for a physical location. I have to joy of working with my Mum almost every day, and I get to play with beautiful things that I love.

Back in 2015 I launched our first product which was our Sewing Journal, six months later that was joined by craft, dressmaking and knitting version. Then in 2018 I launched a mini jewellery and enamel pin badge collection called 'The Signs of the Sewdiac'. I am more than thrilled that I get to use my product design background to create products for my business.

Over the years I have sold a number of my handmade products online and at events including customised toys, fascinators, hats, greetings cards, embroidery and jewellery. I also love photography, photorealistic fan art drawings of my favourite celebrities, watercolour painting and papercrafts. I now sell my embroidery designs and other sewing related products here and on my Etsy shop.  

As a freelance designer, I have produced sewing and craft projects and written articles for magazines such as Sewing World, Simply Sewing, Reloved and Mollie Makes. More recently I have appeared on the Sewing Quarter television channel as a guest designer racking up over 40 live appearances demonstrating sewing projects and techniques. I have also spent time consulting with other sewing businesses sharing my advice and experience of the sewing industry.

If you are interested in working together, please get in touch via my contact page.